On Wednesday, I was invited to the exclusive SS12 Ted Baker preview show. The event was held at The Dairy on Wakefield Street, London.
I arrived at the venue pretty early to be greeted by the lovely people at Ted and was swiftly taken in to the VIP bloggers' lounge. Here, we were met with delicious croissants, fresh fruit, endless cups of tea and smiley faces.
The show started pretty promptly at 11.30 am. Seated on the front row (with each chair adorned with Ted fleece blankets incase we got cold!) the SS12 preview got off to a strong start. With a pastel 'at the seaside' colour palette the menswear collection was made up of stripey short-sleeve shirts, denim roll-up shorts, satchels and brogues. Colour blocking was key - with dusty pink blazers, raspberry shorts and green chinos.
Womenswear was equally inspiring with prints commonplace across the collection. Retro silhouettes were key with models wearing clinched waists and flowing Fifties skirts. Mustard and lemon yellows were important while Yves Klein blue was also strong. I was particularly taken by the final ball-gown collection made up of floor-length dresses which were so effortlessly elegant.
After the show, each blogger was given a goody bag - filled with Ted treats including a beautiful necklace and 2012 diary.
So, all-in-all, a fabulous day at Ted Baker.
Thank you so much!
What do you think of the Ted SS12 collection? I can't wait to see it in stores.